international college

Bachelor of Arts in Advertising & Mass Communication

Course Title:

Bachelor of Arts in Advertising & Mass Communication

Course Overview:

The Bachelor of Arts in Advertising & Mass Communication course offered by Victoria International College focuses on rapidly changing business trends covering various aspects Advertising. This course varies with the development of this industry and thus includes very pretentious fields such as: Codes & Practices in Advertising, Creative Strategies in Advertising, Theories in Advertising, Prospects of efficient advertising etc. The course is designed to train a student with every efficient knowledge and information about the advertising & mass communication.

Study Mode:

Full time – 3 years

Commencement:

January ,April & September

Entry Requirements:

A-Level / Foundation / STPM Diploma / Pre-University or equivalent qualification

Course Details:

NO. COURSE NAME COURSE CODE CREDIT HRS
1 English Language BMCA 1113 3
2 Consumer Behaviour and Culture BMCA 1123 3
3 Accounting Management for Advertising BMCA 1134 4
4 Principle of Advertising BMCA 1143 3
5 Introduction in Mass Communication BMCA 1154 4
Total Semester 1 17
6 Statistical Analysis and  Culture BMCA 1214 4
7 Fundamental of Design BMCA 1224 4
8 Fundamental of Photography BMCA 1234 4
9 English for Communication BMCA 1243 3
10 Adverting and Society BMCA 1254 4
Total Semester 2 19
11 Tamadun Islam dan Tamadun Asia  (TITAS) ** MPU (1) 1313 3
12 Hubungan Etnik ** MPU (1) 1323 3
13 Bahasa Melayu Komunikasi 2*** MPU (1) 1333 3
14 Pengajian Malaysia 3*** MPU (1)1343 3
13 Ledership and Interpersonal Skill* MPU (2) 1352 2
14 Bahasa Kebangsaan A* MPU (2) 1362
15 Pengajian Moral **** MPU (3) 1372 2
16 Pengajian Islam**** MPU (3) 1382
17 Soft Skill MPU (4) 1392 2
Total Semester 3 12
18 Basic Copyrights BMCA 2114 4
19 Media Planning for Advertising  BMCA 2124 4
20 Communication Research Method BMCA 2134 4
21 Elective 1 BMCA 2144
BMCA 2154
4
Total Semester 4 16
22 Advanced Copyrights BMCA 2214 4
23 English for Humanities BMCA 2224 4
24 Advance Photography BMCA 2234 4
25 Elective 2 BMCA 2243
BMCA 2253
3
Total Semester 5 15
26 Creative Strategic for Advertising BMCA 2314 4
27 Codes & Practices of Advertising BMCA 2324 4
28 Advertising Project 1 BMCA 2332 2
Total Semester 6 10
29 TVC Production BMCA 3114 4
30 Theories in Advertising BMCA 3124 4
31 Translation and Advertising BMCA 3134 4
32 Multimedia Production of advertising BMCA 3144 4
Total Semester 7 16
33 International Advertising  BMCA 3214 4
34 Advertising Project 2 BMCA 3224 4
35 Advertising & New Media BMCA 3233 3
36 Elective 3 BMCA 3243
BMCA 3253
3
37 Elective 4 BMCA 3263
BMCA 3273
3
Total Semester 8 17
38 Industrial attachment BMCA 3316 6
Total Semester 9 6
TOTAL CREDIT 128

Bachelor of Arts in Advertising & Mass Communication

The Advertising & Mass Communication Program from Victoria International College offers students an interdisciplinary base in the fundamental theory and skills essential to become media practitioners and more upgraded media consumers. Students will get the opportunity to pursue internships local or globally and independent projects which will allow students to have a real world experience in the mass media & advertising professions. Students of this program will become understood of a variety of careers in media fields, including advertising, public relations, corporate communication, broadcasting, journalism. Students interested in higher studies will also easily advance to graduate schools all over the world.

Why Choose this Course?

BA IN ADVERTING & MASS COMMUNICATION from the Victoria International College provides students a degree which is always about the collection and edition of news for presentation through media. Print journalism is one of the oldest forms of journalism as well others. These sectors written below are the pathways for a student to get some career based shining opportunities.

  • PRINT JOURNALISM
  • ELECTRONIC MEDIA
  • ONLINE MEDIA
  • ADVERTISING
  • PUBLIC RELATIONS

Contact Us

Address: Victoria International College
        Wisma Victoria
        No. 984/986/988 Jalan Kampung Batu
        Taman Batu 5, Jalan Ipoh 51200
        Kuala Lumpur

Email: info@vic.edu.my

Phone: +603-2382-2232

Fax: +603-6251-5100